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Lyzn AI Brand System

Lyzn AI’s brand is designed to feel calm, intelligent, and quietly confident.
The identity balances modern AI clarity with organic warmth, reflecting trust, growth, and long-term thinking. This document defines logos, colors, gradients, typography, and usage rules for consistent application across all Lyzn AI surfaces.

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Logo System

Lyzn AI uses a modular logo system consisting of an icon-only mark and a full wordmark lockup.
Use the icon-only mark where space is constrained or when the brand is already clearly identifiable.
logo-green-trans

Icon · Green (Transparent)

File: logo-green-trans.png
Primary icon. Best on light backgrounds.
logo-white-trans

Icon · White (Transparent)

File: logo-white-trans.png
For dark or high-contrast backgrounds.
logo-bg-fill-dark-green

Icon · Dark Green Background

File: logo-bg-fill-dark-green.png
Suitable for app icons and avatars.
logo-bg-fill-green

Icon · Green Background

File: logo-bg-fill-green.png
Standard filled background variant.
logo-bg-fill-green2

Icon · Green Background (Alt)

File: logo-bg-fill-green2.png
Alternative shade for visual variation.

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Full Logo (Icon + Wordmark)

Use the full logo for first impressions, marketing pages, documentation headers, and press material.
text-dark-logo-transparent

Full Logo · Dark Text (Transparent)

File: text-dark-logo-transparent.png
For light backgrounds.
text-white-logo-transparent

Full Logo · White Text (Transparent)

File: text-white-logo-transparent.png
For dark backgrounds.
text-logo-bg-green

Full Logo · Green Background

File: text-logo-bg-green.png
Emphasized brand surfaces.
text-logo-bg-white

Full Logo · White Background

File: text-logo-bg-white.png
Neutral and editorial usage.

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Color Palette

Lyzn AI colors are grounded in natural greens with soft neutrals to reduce cognitive load and enhance trust.

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Core Brand Colors

TokenHexUsage
Primary Green#226326Brand actions, highlights, links
Secondary Green#2B7D30Gradients, accents, hover states
Light Background#FCF9F3Primary light-mode background

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Light Mode Palette

Designed to feel warm, readable, and paper-like.
TokenHexPurpose
Background / Canvas#FCF9F3App & docs background
Surface / Cards#FFFFFFElevated content
Primary Text#1A1A1AHeadings & body
Muted Text#6B6B6BSecondary information
Primary Action#226326Buttons, links
Action Hover#2B7D30Hover & focus
Border / Divider#E6E2D9Subtle separation

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Dark Mode Palette

Dark mode uses deep greens instead of pure black to retain warmth.
TokenHexPurpose
Background / Canvas#0D0D0DApp background
Surface / Cards#151515Elevated layers
Primary Text#F5F5F5Main content
Muted Text#A0A0A0Secondary text
Primary Action#78C87DButtons, links
Action Hover#339E3AHover & focus
Border / Divider#262626Subtle separation

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Gradients

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Primary Brand Gradient

Used sparingly for hero sections, highlights, and callouts. 
background: linear-gradient(
  180deg,
  #226326 0%,
  #2B7D30 100%
);
Guidelines • Avoid gradients behind body text • Prefer solid surfaces for readability • Use gradients as emphasis, not decoration

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Typography

Lyzn AI typography pairs modern clarity with editorial warmth.

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Titles & Headings

font-family: “Reddit Sans”; font-weight: 600; font-size: 24px; line-height: 100%; letter-spacing: 0px; Usage • Page titles • Section headers • Card titles • Navigation labels Tone: confident, direct, modern.

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Body Text

font-family: “EB Garamond”; font-weight: 400; font-size: 14px; line-height: 100%; letter-spacing: 0px; Usage • Paragraphs • Descriptions • Supporting copy • Documentation content Tone: calm, readable, thoughtful.

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Logo Usage Guidelines

  • Use official logo assets only
  • Maintain generous clear space
  • Choose correct color variants per background
  • Keep the logo legible at all sizes
  • Don’t stretch or distort
  • Don’t recolor or apply gradients
  • Don’t add shadows or effects
  • Don’t place on noisy backgrounds
Accessibility Notes • Maintain WCAG AA contrast for text • Avoid green-on-green text combinations • Use icons + text for critical actions • Never rely on color alone to convey meaning
Asset Downloads For high-resolution files, SVGs, or additional formats, contact [email protected]
Lyzn AI Thoughtful technology. Calm intelligence. Built to last.